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 - Leading military charity Walking With The Wounded's apprentice-style business challenge for corporate teams

Call To Arms Business Challenge

Fire up your teams and create business opportunities while supporting Walking With The Wounded

Walking With The Wounded's Call To Arms Business Challenge is the chance to bring your teams back together for an entrepreneurial experience between Remembrance Day in November 2021 and Armed Forces Day in June 2022, competing against other organisations across the UK to raise funds for those who served. 

The Apprentice-style event will see your team briefed by inspiring experts and Walking With The Wounded beneficiaries to create innovative ways to generate income that could also help your own career and business.

For example creating a new product with a donation per sale to WWTW, offering a promotion to veterans for your services with a kickback to the charity, hosting a business networking event with a donation ask of attendees or creating an internal competition between staff or your supply chain that sparks engagement while also raising donations. 

Your mission? To raise a minimum of £1,000 between Remembrance Day and Armed Forces Day.

Your opportunity? To raise your profile within your business, your community, your sector and help drive your business forwards with positive PR, connections and teamwork - including being featured on Walking With The Wounded channels.


  • RECRUIT your team of 1-10 employees (sole traders to PLCs welcome), join and raise money anytime before 25 June 2022 and for maximum impact joining before 11 November 2021.
  • LEARN about your potential from three lunchtime video calls in November/December with inspiring speakers and about the social impact your fundraising will make, enabling veterans and their families to thrive and contribute once more.
  • INNOVATE and review your business, supply chain, customers, business development and marketing to create new events and income opportunities that could reveal commercial potential for your business and career – unlocking your entrepreneurial spirit and teamwork to achieve your mission.
  • PITCH your plans to our panel for advice and expert feedback.  
  • ENGAGE your team and deliver between Remembrance Day on 11 November 2021 and Armed Forces Day on 25 June 2022.
  • GROW with support from our team and unique mentoring opportunities across the event including a physical launch networking event, initial pitching of your plans and halfway presentations.
  • CELEBRATE everyone’s success with an in-person awards evening where the top three fundraising teams also get to pitch for the first Call To Arms champion medals and time with a billionaire British businessman.   


  • 11 Nov: Deadline for entries
  • 18 Nov: Physical networking launch event in London 1800-2000
  • 24 Nov / 1 Dec: Inspiring lunchtime video talks/workshops to spark ideas (team-building, innovation, motivation) 1230-1330
  • w/c 10 January 2022: Pitch plans for feedback and support
  • w/c 14 March 2022: 'Halfway' individual team update presentations
  • 25 June 2022: Fundraising deadline
  • 30 June 2022: Prizegiving celebration and top 3 teams pitch what they did to business leaders for prize of time with a billionaire British businessman

To register your interest please email

"Partnering with Walking With The Wounded has inspired our workforce and surpassed all our expectations." Jackie Cuthbert, Head of Social Impact & Communications, Sunbelt Rentals UK

"Walking With The Wounded deliver value on so many levels." Scott Johnson, Founder, Veteran Owned UK

"Barclays is delighted to be supporting Walking With The Wounded - a fabulous charity who work tirelessly to support some of our most disadvantaged veterans and their families." Lisa Marr, VETS Programme Manager, Barclays PLC