Image for Walking with the Wounded News - The Athlete Media Group launches  "Champions of Purpose" campaign with Ocean Outdoor, featuring WWTW Ambassador, Duncan Slater.  / (Champions of Purpose- Duncan Slater 
 - Champions of Purpose- Duncan Slater 
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The Athlete Media Group launches "Champions of Purpose" campaign with Ocean Outdoor, featuring WWTW Ambassador, Duncan Slater.

Sports start-up, The Athlete Media Group (AMG), has launched a nationwide outdoor campaign thanks to Ocean Outdoor’s £10m SME Support Scheme.


AMG’s “Champions of Purpose” campaign, created by lucky7, will help celebrate a range of elite UK athletes and the charitable causes they support. 

Sector bodies estimate that charities could miss out on at least £4.3bn of income during the coronavirus lockdown so the campaign has been designed to give the selected good causes greater exposure & awareness in key national cities. 

The campaign will be seen across multiple sites in London Birmingham, Manchester, Liverpool, Glasgow, Edinburgh and Bristol for two weeks from May 5th.

Athletes & their charities / good causes include, double amputee adventurer Duncan Slater & Walking With The Wounded.

Ocean launched the £10m fund offering free ad space to small businesses in early April 2020 and received hundreds of applications.  The fund aims to give businesses and brands like AMG access to advertising space on the company’s network of screens.

Mark Middlemas, CEO & Founder of AMG, commented, “Ocean Outdoor’s SME Scheme gives a small business like AMG a fantastic national platform.  It is a very difficult time for both athletes and the many charitable good causes they support so to be able to act as a force for good and deliver such a positive message for them is a dream come true!  The fabulous lucky7 creative work has helped us to connect in a more meaningful way to a much wider audience than we could normally.”

For more information about WWTW Ambassador, Duncan Slater, click here.