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 - CEO Sleepout

WWTW staff and supporters take part in CEO Sleepout

On Monday 18th of October, just over 50 business leaders, owners, executives and senior leaders from the Manchester area joined the CEO Sleepout for an outdoor, overnight stay at Emirates Old Trafford Cricket Club, raising funds for people who have found themselves homeless.

After being asked to bring their sleeping bag, sleeping mat or cardboard and pillow, they settled down for a night outside in Manchester’s open-air within the stadium.


CEO Sleepout is a charity that aims to reduce homelessness by raising money from successful business and community leaders who spare a night to sleep outdoors. Everyone who takes part is asked to raise or donate £1,000 to the cause. The most recent CEO sleepout at Emirates Old Trafford in 2019 has raised an incredible £47,000 for local charities. Donations and sponsors for the event mean that CEO Sleepout can continue to tackle poverty and homelessness in many of the UK’s major cities. 


Funds raised by some of the most compassionate business leaders who took part in this year’s event are going towards WWTW’s vital work for helping ex-military individuals. The money raised will support the work of Barnabus Manchester, a Christian homeless charity helping those in Manchester and the Diane Modahl Sports Foundation, which works with young people from disadvantaged areas across the Northwest, enabling them to make the most of themselves in sport, school and life.


A team from WWTW took part in the Manchester CEO sleepout this year. One of the participants was Tom Knight, who manages WWTW’s Northwest hub. Tom said, “CEO Sleepout is a fantastic event and one that WWTW has supported for several years. It provides an opportunity for business leaders to get a small taste of what it is like to sleep outside and experience a small insight into hardships that homeless people, including veterans, face day in, day out.”


Over the years and as a result of previous successful events where CEO’s have slept outside for the night, CEO sleepout has donated £20,000 to WWTW, to support our work. This year’s highest fundraiser from the Manchester event was Sean Crooks from BMI Healthcare – The Highfield Hospital, with a massive £5,355 going towards the total. A huge thank you to Sean and all the other amazing individuals who got involved in the event and helped to raise vital funds which can enable us to support our veterans.


If you are keen to take part in the next CEO sleepout, click here to take part in an event near you.