Image for Walking with the Wounded News - Brian Wood MC appointed as an Ambassador for military charity Walking With The Wounded. / (Brian WOod 
 - Brian Wood 
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Brian Wood MC appointed as an Ambassador for military charity Walking With The Wounded.

Walking With The Wounded (‘WWTW’) is delighted to announce that best-selling author and Keep Attacking entrepreneur Brian Wood MC has come on board as a Military Ambassador for the charity.


Brian is a former colour sergeant with the Princess of Wales's Royal Regiment.  He was awarded the Military Cross, one of Britain’s highest awards for gallantry in combat, following his courageous leadership under enemy fire whilst serving in Iraq in the 'battle of Danny Boy'.

In the heat of a lethal close-quarters battle, he seized the initiative, taking a split-second decision to lead his men into the teeth of enemy fire in the first bayonet charge by British soldiers in 25 years - which has subsequently been turned into a BBC Two drama.

Leading from the front, he put his own life in great danger. Under his command, Brian’s men defeated the enemy without sustaining any serious casualties themselves. Their actions that day saved many other soldiers’ lives.

Despite this, Brian was later subjected to a lengthy legal investigation about what happened that day - with all allegations eventually being thrown out and leading to his bestselling book 'Double Crossed' about the fight to clear his name.

During a 16-year military career, Brian led British troops across the full spectrum of battle from training to fighting; from operations in the Balkans to high-intensity combat in Iraq and Afghanistan and now represents those who fell and those who need support.

Over the past two years Brian has helped champion Walking With The Wounded's ‘Walking Home For Christmas’ campaign, created the 'Longest Day Challenge' event in partnership with his Keep Attacking brand, and supported the charity's mental health and employment programmes to get those who served, and their families, back on their feet and able to make a positive contribution once more.

Brian’s military experience, entrepreneurship, and keep attacking mantra has taken him on a remarkable journey. From the battlefield to best-selling author to our TV screens and charity fundraiser, Brian is an extraordinary individual who we as an organisation are excited to work with and learn from.

Commenting on Brian Wood’s appointment as an Ambassador, Fergus Williams, CEO, Walking With The Wounded, said:

“We are incredibly proud to have Brian come on board as an Ambassador for the charity, what he has achieved personally and for others in recent years is extraordinary.  He is truly one of the most humble, talented individuals we have ever had the privilege of working with and as an organisation we are looking forward to seeing Brian continue to champion veterans and their families.”

Brian Wood MC commented:

“I am excited and honoured to have been appointed as an Ambassador for WWTW.  I have supported the charity for years and I know they continue to support so many people who need it.  Keep Attacking!”