Morrisons stores launch nationwide bucket collection in support of WWTW

Posted by Press Team

20 June 2024

Armed Forces Week | Armed Forces Day

1 min read

Morrisons, a dedicated supporter of Walking With The Wounded and the Armed Forces community, is set to initiate a nationwide bucket collection at 497 of its stores across the UK. Each collection bucket will feature a user-friendly QR code, allowing customers to donate conveniently via their phones. The buckets will be strategically placed at tills, with all proceeds benefiting WWTW.

This initiative continues Morrisons' tradition of supporting WWTW, following their successful Range Stew Veterans’ Pie campaigns in 2017, 2018, and 2020. Originally launched to celebrate Armed Forces Day, the campaign’s success led to its repeated roll out over several years.

Kate Tabain, WWTW Director of Fundraising and Communications, commented: “Special thanks to Morrisons, their staff, and customers for showing incredible support for the Armed Forces community. Armed Forces Week is a wonderful opportunity for people across the country to express their appreciation for those who served and their families. We look forward to supporting the bucket collection and celebrating the remarkable individuals who serve our country.”

A heartfelt thank you to Morrisons for once again demonstrating their unwavering support for our Armed Forces.